Company Profile

Sita is India’s leading Destination Management Company and the most awarded travel company in India.

In existence for over 55 years, Sita offers tailor-made travel and related services to India, Nepal, Bhutan and Sri Lanka, each supported by dedicated market teams with 510 experienced professionals across 21 offices; the company offers a unique consultative approach, warm personalised service and above all, the execution of creative ideas that reveal each destination’s authentic character.

Our professionals have a passion for their locale and the willingness to always go the extra mile. Sita has received many awards and recognition as a top achiever in the industry.


Why Sita

The Sita difference can be seen in everything we offer, a strong region-wide infrastructure, expert ground operations, best guide panel to deliver authentic, highly creative destination experience and the ability to obtain preferred rates and conditions while continuously educating suppliers on clients’ needs, quality controls to ensure delivery as promised.

Matthias Schwotzer

Managing Director, Marco Polo Reisen GmbH

Laura Kutter

Founder Partner, Tour de Sens


Managing Director, Adventure Specialist Netherlands

Our value proposition

  • A 55 year old legacy with knowledge, experience and destination expertise.
  • Assistance to help you build and make the best product selection in the sub-continent.
  • Sita’s long standing relationship with hotels, delivering the highest number of room nights, ensures that we enjoy preferred rates and allocations.
  • A full range of product options – document packs, meet and assist services at all major airports and railway stations in the sub-continent.
  • Truly authentic and sustainable travel experience through the Destination Knowledge Centre.
  • Upto twenty four hours turnaround time on standard requests.
  • Comprehensive assistance with your brochure, a well written copy, high resolution images and supplier coordination.
  • 24 x 7 assistance available nationwide.
  • Public Liability Insurance.
  • Regular updates on existing or new product options, destination update and special offers.

Vision & Mission


Sita’s vision is to grow with a well-diversified business portfolio, creating new trends and being innovative, whilst demonstrating a commitment to sustainability and social responsibility.


Sita aims for the best quality products and services and high customer and employee satisfaction combined with healthy growth and sustainable profitability.

Guiding Principles



  • We expect to compound our mark‑to‑market book value per share over the long term by 15% annually by running Fairfax and its subsidiaries for the long term benefit of customers, employees, shareholders and the communities where we operate – at the expense of short term profits if necessary.
  • Our focus is long term growth in book value per share and not quarterly earnings. We plan to grow through internal means as well as through friendly acquisitions.
  • We always want to be soundly financed.
  • We provide complete disclosure annually to our shareholders.



  • Our companies are decentralized and run by the presidents except for performance evaluation, succession planning, acquisitions, financing and investments, which are done by or with Fairfax.
  • Investing will always be conducted based on a long term value‑oriented philosophy. Cooperation among companies is encouraged to the benefit of Fairfax in total.
  • Complete and open communication between Fairfax and subsidiaries is an essential requirement at Fairfax.
  • Share ownership and large incentives are encouraged across the Group.
  • Fairfax will always be a very small holding company and not an operating company.



  • Honesty and integrity are essential in all our relationships and will never be compromised.
  • We are results oriented – not political.
  • We are team players – no “egos”. A confrontational style is not appropriate. We value loyalty – to Fairfax and our colleagues.
  • We are hard working but not at the expense of our families.
  • We always look at opportunities but emphasize downside protection and look for ways to minimize loss of capital.
  • We are entrepreneurial. We encourage calculated risk taking. It is all right to fail but we should learn from our mistakes.
  • We will never bet the company on any project or acquisition.
  • We believe in having fun – at work!

Our Network

India & South Asia


Our People


Sita aims to be a trusted organisation for people all over the world as a business partner for providers and resellers of destination services.


Sita aims to be a trusted organisation for people all over the world as a business partner for providers and resellers of destination services.


Sita aims to be a trusted organisation for people all over the world as a business partner for providers and resellers of destination services.