Six decades of crafting India and Beyond, journey by journey.
As India's most awarded DMC since 1963, we partner with the world's leading tour operators to deliver private journeys, group programmes and bespoke incentives grounded in the largest directly-owned office network across India.
India's oldest destination specialist - and its most modern.
For over six decades, Sita has been the trusted ground partner for international tour operators sending their clients to India. We share a proud legacy of being one of the most decorated travel names in the country.
Our advantage is built on three things others cannot replicate overnight: the largest directly-owned office network, a panel of qualified guides, and strict quality controls -- audited regularly.
From the first quotation to the last airport farewell, our promise is consistency - delivered through process, people and a network no one else owns at this scale.
01
Heritage of Excellence
Over 60 years of proven track record and a reputation for service excellence — India's most awarded travel company.
02
Reliable Local Operations
The largest network of directly-owned service offices in all major tourist areas — for a seamless ground experience.
03
Travel Laboratory
A dedicated Destination Knowledge Centre crafting inspiring, out-of-the-ordinary journeys across India.
01
Heritage of Excellence
Over 60 years of proven track record and a reputation for service excellence — India's most awarded travel company.
02
Reliable Local Operations
The largest network of directly-owned service offices in all major tourist areas — for a seamless ground experience.
03
Travel Laboratory
A dedicated Destination Knowledge Centre crafting inspiring, out-of-the-ordinary journeys across India.
Destinations
Four countries. One unwavering standard.
Sita is the only DMC offering full owned-team coverage across the entire Indian Subcontinent.
Service is everything - and we are obsessed with getting it right.
Class by Sita is our internal operating standard - the benchmark we use to deliver consistency across 30 offices, hundreds of guides and thousands of journeys each year. Our 3P framework (Process, Product, People) governs every touchpoint.
Memberships & Certifications
Held to the standards of the world's leading bodies.
Voices of Trust
What our partners say.
“
Dear Mr. Ganesh,
I am one of the Tour Guides working for Pinto Lopes Viagens. I have travelled a few times under Sita organization in India and it was amazing. India is one of passions and I only hope and pray that we can resume our tours very soon. I have my passort ready, valid Visa and the greatest will to go . Until then ,I am taking the opportunity to read and participate in online education about subjects related to India and therefore I am messaging you to thank all the educational work led and made available by Sita online. It has been very exciting to follow all the useful information. And it helps me stay connected to my goal to work closely with and in India in the future . I am very grateful and wanted to thank all the Sita team.
Dhaniavaad
Namaskaar
Pinto Lopes Viagens
“
Dear colleagues,
We would like to express special gratitude to the Sita host company, which organized four unforgettable days of the opening of fabulous India within the framework of the Golden Triangle program. At Delhi airport, we were met by the wonderful guide Prasant Saini, a great professional in his field. We would like to attribute to its indisputable advantages: excellent knowledge of the Russian language in combination with encyclopedic knowledge of the history, architecture, culture and traditions of India. His tact, helpfulness, ability to solve problems that inevitably arise among tourists, are simply captivating. He fully provided us with safety, security and travel comfort.
We greatly admired the work of Amrik driver. We want to note his punctuality, courtesy, masterful driving in difficult conditions of large cities and bad weather, his desire to stop and show us from the best angles interesting objects along the route of the program.
We wish prosperity to the tour operator "Pegas", the company "Sita" and our Indian friends!
Thank you Sergey and Tatyana.
Alexander Slupenko
“
Dear Ernest,
We, a group of tourists from Russia, traveling along the Golden Triangle route, want to express our collective thanks to our guide Pankaj Kumar for his attentive attitude and professionalism. We liked a lot his sightseeing tours, from him we learned a lot of interesting things about the beautiful country of India, its traditions and people. Pankaj has always been very careful and responsible about the organization of our trip. We are glad that we were provided with such a wonderful guide.
With respect and gratitude from the group: Fomina Anastasia, Fomina Olga, Murtazina Elena, Shitman Lyudmila, Romanova Svetlana, Samokhina Olga, Nebozhenko Alexander, Dubina Victoria.
Yours faithfully
Anastasia Fomina
“
Dear Deepika,
We both enjoy reading through our India Journals and reliving our time there. Clearly Colin is keen to return, for on only our second night at home, he was asking me where I would like to go for winter holidays, was there anywhere I would prefer to India !!
Do hope you will keep in touch Deepika Sharma, we’d love to hear of your journey through life and of course we do hope at some point you will make it over here to England.
We would be so delighted to have you stay with us to reciprocate some of the care you showered on us.
Fond regards from us both.
Mr & Mrs Heath
“
Hello Albert,
I am pleased to say that I am fully recovered from the troubles that beset me during my tour of Southern India with you. I can honestly say that I thoroughly enjoyed the trip and that is because of the excellent way you conducted us during the two weeks we were with you. As you can see I have done a little sketch incorporating you and some of the things that caught my eye during the tour. The small stone carving on the floor I saw in the rock hewn temple you showed us which was adjacent to the glorious rock carvings you introduced us to on our first day’s visit. The rest of the images need no explanation, I think. If you would like the original drawing, I would be pleased to send it to you if you think that’s a possibility. Please let me know. Thank you once again from Pam and myself for your excellent knowledge and the professionalism with which you guided us from Chennai to Cochin.
Phil
“
Buenas Tardes
Te quiero agradecer personalmente por haberme permitido vivir tan increíble experiencia en tu país.
Ahora ya entiendo por qué nuestros clientes regresan tan contentos cada vez que visitan India con los servicios de Sita. Realmente son muy buenos y siempre preocupados de cada detalle.
También te pido les traspases mis agradecimientos a Pavinder y Mahindro, ya que durante el FAM siempre se preocuparon de que entendiera y estuviera cómoda,
Un gran abrazo,
Daniela
“
Letter of appreciation from British Deputy High Commission.
To view, click here
British Deputy High Commission
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